Atami’s popular “Atami Satori Honten” store specializing in o-no-cha sweets to open at IZU-ICHI on Saturday, April 25, 2026.

On Saturday, April 25, 2026, Atami Satori Honten Korakuen Store will open in IZU-ICHI, the second store in Atami City of the popular Atami Satori Honten specialty store for o-no-cha sweets.

As for the location of the store, “Izu Fruit Bar” will cease operations on Sunday, April 12, 2026, and will be reborn as “Atami Satori Honten Korakuen Store” on the same plot.

Store Overview

Name of store

Atami Satori Honten Korakuen Branch

Opening date

Saturday, April 25, 2026

Izu Fruit Bar,” which is operating at the site of the planned opening, will cease operations on Sunday, April 12, 2026. (Renovation work will be conducted from Monday, April 13 to Friday, April 24.

Business hours

10:00-17:00 *Open irregularly

[Location

10-1 Wadahama Minami-cho, Atami City, Shizuoka Prefecture

Inside IZU-ICHI at ATAMI BAY RESORT KORAKUEN

Commodity

The popular “Onocha Latte” (680 yen and up) and the original “Onocha Tiramisu” (550 yen) will be available at the “Atami Satori Honten Korakuen Store”. (The “Onocha Latte” will be available in three varieties, including one with brown sugar and the Atami Satori Honten Korakuen original Shizuoka Mikan Lemon.)

What is “Atami Satori Honten”?

O-no-cha” is a special drink that contains twice as much matcha as “usucha” (thin tea) and is kneaded into a thick powder to give it its original freshness and mild flavor. The “Atami Satori Honten” specialty store for o-no-cha sweets was established with the hopes of “introducing more young people to the appeal of o-no-cha,” which has been handed down from ancient times as “tea for important hospitality,” and “enlivening Atami with a new type of matcha sweet. The “Atami Satori Honten” is a specialty store specializing in green tea sweets.
Marushichi Seicha, a long-established tea company with a history of over 110 years in business, has been particular about the roasting time, temperature, and production area of its original blend of Shizuoka Prefecture matcha “Satori,” which it blends exclusively for this store, so that the original color, aroma, and flavor of matcha can be fully appreciated in sweets. We are a specialty store specializing in “o-no-cha sweets” using our original blend of Shizuoka Prefecture matcha “Satori,” which we prepared exclusively for our shop.
You can enjoy a variety of “o-no-cha sweets” made with o-no-cha tea kneaded in the store, which maximizes the taste of matcha green tea.